Brand Applications · Volume 02 · Physical

The brand,
off-screen.

How Valve Warehouse Australia translates from the catalogue website to the warehouse, the trade van, the worksite, and the wallet. Restraint is the rule — at 80km/h, every extra word disappears.

01 — Vehicles

Trade vans & delivery fleet

The van is the brand's most-seen surface. It must work at 50 metres in a tunnel, behind a forklift, parked at a worksite. Every trade van wraps the navy + brass system, with reflective brass on the rear for night visibility. No taglines. No bullet points. Phone, web, ABN — that's the legal minimum and the practical maximum.

VALVE WAREHOUSE AUSTRALIA  ·  EST. 2026 (03) 9421 0042 VALVEWAREHOUSE.COM.AU
01.A — Driver-side panel
Long-wheelbase delivery van
Full navy wrap, brass wordmark on "WAREHOUSE", reflective brass for the phone number and URL on the lower panel — visible at night when picked up by headlights. Wordmark sits in the centre panel only, never wrapped across door seams.
Vinyl: 3M IJ180mC navy Reflective accent: 3M Diamond Grade brass Min. wordmark height: 220mm Clearspace: 1× cap-height "V"
VWA·001 VWA VALVE WAREHOUSE AUSTRALIA (03) 9421 0042
01.B — Rear doors
Rear visibility lockup
Centred VWA monogram in heavy condensed type. Brass phone number sits below the underline — reflective vinyl — for stop-light visibility from the car behind.
Monogram height: 85mm Phone reflective
VALVE WAREHOUSE AUSTRALIA (03) 9421 0042  ·  VALVEWAREHOUSE.COM.AU
01.C — Service van (compact)
Small service van
Compact two-line lockup for short-wheelbase vans. Same hierarchy, scaled proportionally. Phone number stays one full line — never wraps.
Wordmark height: 130mm Phone min: 30mm
02 — Warehouse

The building & trade counter

The warehouse is where trade buyers come to collect, return, or solve problems in person. The signage system uses the same restraint as the van — large wordmark, dock numbers in monospace, and a brass wayfinding line that runs through the whole site.

VALVE WAREHOUSE AUSTRALIA  ·  TRADE COUNTER & CLICK + COLLECT TRADE HOURS MON–FRI 6am — 6pm DOCK 01 DOCK 02 TRADE COUNTER
02.A — Building exterior
Warehouse facade signage
A continuous navy fascia panel runs the full width of the building, mounted above the roller doors. Wordmark scales with frontage width — minimum 1,200mm tall on the "VALVE" cap height. Brass dock numbers (DOCK 01, DOCK 02) are 14mm-tall vinyl plates above each loading door. The brass wayfinding stripe at ground level continues into the trade counter and warehouse interior.
Fascia: aluminium composite, painted Wordmark: cut vinyl, 1200mm cap-height Dock numbers: 200mm × 90mm brass plates Wayfinding stripe: 50mm continuous brass band
COUNTER 01 TRADE COUNTER CLICK + COLLECT  ·  ACCOUNT ENQUIRIES  ·  SPEC MATCH
02.B — Interior signage
Trade counter sign
Mounted at 2.4m above the counter. The brass top border is the same brass band that runs along the building exterior at ground level — visual continuity from kerb to counter.
Aluminium composite, painted navy Cut vinyl wordmark Size: 1500mm × 600mm
A07 BALL VALVES SKU-VW-BV-1200 ↓ SKU-VW-BV-1299
02.C — Aisle wayfinding
Aisle markers
Suspended end-of-aisle markers visible from both warehouse ends. Aisle number in brass, SKU range in font-monospace so trade pickers can match the product code to the bay.
Suspended 3m above floor Two-sided print 300mm × 900mm
03 — Worksite & wallet

The brand goes with you

For everything that travels: trade business cards, magnetic door panels for staff in their own vehicles, branded packaging that arrives at the worksite, and the worksite-gate sign that tells the foreman who delivered what.

VWA VALVE WAREHOUSE AUSTRALIA EVERY VALVE. EVERY PRESSURE. EVERY TRADE. VWA SAM RYAN Trade Account Manager D   03 0000 0000 M   0400 000 000 E   sam@valvewarehouse.com.au
03.A — Business cards
Trade account cards
Two-sided. Navy back carries the brand statement; porcelain front carries the person and contact. Brass top edge is the same band used on every other surface in the system. Personal direct line, mobile, and email — three ways to reach a real human.
90mm × 55mm trim 350gsm uncoated stock Brass: foil stamp (not print) Edge paint: navy
UTE DOOR (DASHED) · MAGNETIC PANEL OVERLAY VALVE WAREHOUSE AUSTRALIA (03) 9421 0042
03.B — Removable signage
Magnetic ute panel
For staff using personal vehicles on company time. Magnetic backing, removable in 30 seconds. Same wordmark hierarchy as the wrapped vans, scaled to 280mm × 160mm.
Flexible magnetic vinyl, 0.85mm Print-then-laminate, UV stable 280mm × 160mm
VALVE WAREHOUSE AUSTRALIA · (03) 9421 0042 · VALVE WAREHOUSE AUSTRALIA · (03) 9421 0042 · VWA · DISPATCH ORDER VWA-2026-04891 DISPATCHED 24 APR · 13:42 ✓ IN STOCK · SAME DAY
03.C — Packaging
Branded tape & dispatch label
Custom-printed kraft tape carries the wordmark in repeated reverse-print on navy. Every box gets a porcelain dispatch label with the order number, dispatch timestamp, and the green "✓ IN STOCK · SAME DAY" footer — a small visible commitment that arrives with every order.
Tape: 50mm kraft, water-activated Label: 100mm × 80mm thermal direct Auto-printed at pick station
DELIVERY FOR SITE B-3 · LEVEL 04 ORDER VWA-2026-04891 Foreman: J. Lewis · 0400 000 000 12× BV-1200 · 6× PRV-2400 · 2× TMV-3 VWA
03.D — Worksite gate sign
Site delivery card
Large weatherproof tag attached to every pallet bound for a construction site. Site reference, foreman name and direct mobile, item summary — so a delivery driver, scaffolder, or builder can identify what arrived and who it's for, without opening anything.
Corflute, 5mm 360mm × 160mm Cable-tie attached to pallet wrap
04 — Workwear

Staff uniform

Warehouse and counter staff wear navy. The brand mark is small, embroidered (not printed), placed on the chest. Hi-vis is standard for dock and yard work — branded with a brass band and the VWA monogram only.

VWA
04.A — Counter staff
Polo shirt
Plain navy polo, brass-embroidered VWA monogram on the left chest. Embroidery, not screen print — because trade customers respect the difference.
Cotton-rich pique Brass thread embroidery Mark height: 24mm
VWA
04.B — Yard & dock
Hi-vis vest
AS/NZS 4602 compliant. The brand block (navy with brass top) sits between the reflective bands so it doesn't compromise the visibility certification.
AS/NZS 4602.1 day & night VWA chest patch only No back logo
VWA
04.C — Optional
Six-panel cap
Brass-embroidered VWA on a navy crown, brass underline. For trade-show use, hot-day yard work, or staff who request one. Never the primary uniform — the polo is.
Cotton drill, navy 3D embroidery, brass thread Adjustable buckle back
05 — Production specs

Sending it to the printer

The exact values your sign-writer, printer, and embroiderer will need. Pantone provides a colour-match standard that survives the trip from screen to vinyl to thread.

Brand colours — production
Colour HEX CMYK Pantone
Deep Meridian #0A1F2E 100·82·56·77 2767 C
Brass #C9A961 17·30·71·6 7563 C
Porcelain #FAFAF7 2·1·3·0 11-0601 TPG
Signal (emergency) #B8392E 15·90·90·5 7621 C
Material specifications
Application Material
Vehicle wrap 3M IJ180mC + 8519 lam
Reflective accent 3M Diamond Grade DG³ 4090
Building fascia ACM panel, painted to Pantone
Interior signs 3mm Dibond, direct UV print
Worksite tag 5mm corflute, both sides
Embroidery Madeira Classic 1055 (gold)
Foil stamp (cards) Kurz Luxor 220 brass